Register to be the first to learn about new products, classes, and strategy sessions related to advertising for businesses, digital marketing, and effective marketing for businesses in Barbados.
Welcome to Noir Creative!
Janelle Edwards is a Caribbean marketing strategist and the founder of Noir Creative Group, a results-driven consultancy helping brands, organizations, and entrepreneurs transform their marketing from guesswork to growth.
With over 17 years’ experience leading regional campaigns, Janelle has managed and executed digital strategy and advertising for clients including regional governments, CARIFESTA, Trinidad Carnival, Invest Barbados, The National Cultural Foundation (NCF), The Crane Hotel, Sandy Lane, Barbados Tourism Marketing Inc. (BTMI), The University of the West Indies, Cave Hill, Tobago Tourism, VincyMas, local credit unions and Graeme Hall Nature Sanctuary.
Her work blends creative storytelling with business intelligence, helping clients move beyond "boosted posts" to data-driven strategies that deliver measurable results.
Under Noir Creative Group, Janelle and her team specialise in performance marketing, brand development, and digital campaign strategy, guiding Caribbean and diaspora businesses to scale sustainably while building brands that stand confidently on the world stage.
- Janelle Edwards, Founder
Hear from our recent Training school participants at the Barbados Tourism Management Inc. (BTMI), where we explore effective strategies for advertising for businesses and enhancing digital marketing skills that benefit business Barbados.
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